Stamp n' Score
// EXPERIENCE | VISUAL DESIGN
In light of Seattle hosting 6 matches of FIFA World Cup 2026, Stamp n' Score is a citywide stamp rally that aims to encourage exploration and tourism for both visitors and locals.
//OVERVIEW
Systems & Stamps
This project was for a graduate-level studio course that explored the concept of systems thinking. We were assigned with conceiving a project under just one requirement: incorporating systems thinking as a part of our design process.
Stamp n' Score resulted in a two-part exhibition(stamp rally materials and research report) showcasing how our research of the systems behind Seattle's infrastructure development supports our concept of encouraging city exploration.
Duration
9 Weeks
Spring 25
Team
D. Orlov [IxD]
K. Ellington [IxD]
Deliverables
Visual Identity
Promotional Poster
Stamp sheet
7 Physical Stamps
Research Report
3 System Maps
Tools
Figma
Illustrator
Prototyping
Systems Thinking
Advised By
Chad P. Hall
Graduate Studio Final Exhibition
Trifold Stamp Sheet 5.5"x8.5"
Promotional Poster 24"x36"
//RESEARCH
Thinking in Systems
Our initial project proposal was to design an informational systems mapping report regarding the changes that would be made to Seattle for the World Cup.
We were particularly interested to know: Is Seattle prepared to host part of the World Cup? We assumed that many changes would be made for the games due to strict FIFA hosting regulations.
To narrow down our focus, we looked specifically to public transportation in downtown Seattle. However, utilizing a systems thinking approach, we gathered insights that contradicted our initial assumptions about the topic:
01:
Improvements are made regardless of the World Cup.
Seattle's infrastructure has been an ongoing cycle, processing through decades-long timelines. Many of these developments in turn aligned with the outlined regulations for host cities.
02:
Far more people are impacted by the games.
It's not just for those who want to enjoy the games, but also the local businesses, people, and environment that will be impacted. Event marketing can greatly aid or harm the community as an interconnected system.
Research Report
//CREATIVE DIRECTION
Redefining our Audience
Rather than only crafting an informational report, we saw an opportunity to design a way to engage people with the new infrastructure improvements of Seattle.
How might we encourage visitors and locals alike to explore and engage with Seattle to showcase their developing infrastructure?
Our approach? A stamp rally!
After deciding to pursue a stamp rally concept, it guided the overall direction for the visuals, to be something more engaging and playful to showcase Seattle in a friendly light. I designed a set of icons and stamps to use as markers representing each of the the locations.
Poster Iterations
Stamp Sheet Iterations
Location Icons
Visual Assets | Typeface
Pike Place Stamp Design Development
Stamp Designs 40mm
//PHYSICAL PROTOTYPING
Refining the Tangible Experience
The main print iterations involved exploring different ways to fold the stamp sheet, which influenced the placement of the visual design.
The stamps were laser cut from a rubber sheet, and mounted on a premade wooden handle. There was a lot of detailed fine-tuning, from the stamp size, thickness of the engraving, etc.
//REFLECTION
Stamp n' Score
Next Steps:
The spots we chose are well known Seattle landmarks, however I think this could be even more impactful if it highlighted local businesses. Tourists will go to Pike Place regardless of if there’s a stamp rally, so with more time it could be more interesting to take advantage of the influx in tourists and encourage exploration of hidden shops and restaurants because this area of Seattle is so rich in history and culture.
Takeaways:
As an interaction design student, we don't have much of a chance to work with crafting physical artifacts and designing for print, so this was a large learning experience. After designing many screen-based projects, I was reminded of how delightful the tangible is. It was rewarding to see people try our stamps and hold our pamphlets at our final exhibition, which further fueled my desire to craft intentional experiences.
This wouldn't be possible without the amazing dedication and craft of my teammates, as well as the mentorship from our professor. Much appreciation for everyone involved :)
Photo Credits: Macks Brooks (Thanks!!)